In case you wondering why all of our food isn’t just made with zero-calorie sugar substitutes, Pepsi’s latest issues with aspartame makes it pretty clear—fake sugar is really hard to do well.
As Bloomberg reports, “PepsiCo Inc., struggling to cope with plunging sales and unpredictable consumers, is bringing back its old Diet Pepsi formula less than a year after phasing it out.
Diet Pepsi, which was reformulated in August to drop the artificial sweetener aspartame, will be sold in its old recipe as Diet Pepsi Classic Sweetener blend in retro packaging.”
In other words, the soda company tried to take aspartame out of its Diet Pepsi, but consumers didn’t like how the new sugar-free sweetener sucralose tasted, so now it’s bringing back its original formula. And it all happened in less than 12 months.
Yoplait also recently eliminated aspartame from its sugar-free yogurt, and my sister and I agree—it just doesn’t taste the same. Now, we’re both reaching for fewer peach yogurts these days as a result.
So, as Pepsi has recently figured out, people might say they want sugar-free food made without aspartame, but that doesn’t mean they’ll actually eat it.
Source: www.candyindustry.com