John Deere has a new “Chief Tractor Kid.” Details are below but to get a real feel for Jackson Laux, you need to watch the video attached here.
What’s New
Jackson Laux is our new Chief Tractor Kid. At only 9-years-old, he will join our Chief Tractor Officer, Rex Curtiss, and together they will create engaging content that highlights the importance of agriculture and the people behind it.
Why it Matters
Jackson, widely recognized as @justajacksonthing on social media, brings a fresh, youthful vibe to farming. His enthusiasm for tractors and agriculture shines through in everything he does, captivating his followers who can’t get enough of his tales from the "good ole days." Even country star Luke Bryan joined him for a sit-down to exchange some farm talk.
Jackson’s POV
"My favorite part about farming? It’s just being out there helping grandpa with everything," Jackson explained. “It’s really fun. And I love it. I think it’s cool to see crops grow, check them, and keep at it. It keeps you on your toes, and yep, pretty fun.”
Jackson shares why he cherishes the farm life, “It’s quiet. There’s no bumper-to-bumper traffic. It’s just birds chirping and tractors out planting and harvesting corn, beans, and wheat.”
It’s pretty rare to hear a 9-year-old talk so fondly about such a lifestyle.
Inspiring The Next Generation
Jackson’s role as the Chief Tractor Kid goes beyond just showcasing tractors. He aims to inspire the next generation of farmers by highlighting the stories of those who work tirelessly to provide food and fuel. “I want to show other kids my age why they should get into farming too,” Jackson emphasized.
What’s Next:
Follow Jackson and Rex on TikTok and Instagram at @JohnDeere.