Tampa, Florida – BRANDT, a global manufacturer of specialty agricultural input products and U.S. retailer of professional agronomic services, has formed a joint venture with K&N Efthymiadis to distribute BRANDT’s proprietary crop nutritional products in Greece. The JV will be called KNE BRANDT.
Amongst others, products will include BRANDT’s proprietary micronutrients, such as BRANDT Manni-Plex and BRANDT Smart System, as well as BRANDT’s cutting edge specialty products, such as BRANDT InVigo and BRANDT Reaction. Products will be manufactured by BRANDT Europe in Carmona, Spain, and are scheduled to arrive in time for the crucial spring planting season.
“We are excited to form this strategic partnership with K&NE,” said Rick Brandt, BRANDT President & CEO. “By having this formal JV in place, we will be able to align our interests behind our commitment to satisfy and delight our farmer customers in Greece.”
The KNE BRANDT joint venture will be headquartered in Thessaloniki, Greece and will employ eight full time employees at the initial phase of development.
“BRANDT’s specialty nutritional inputs have proven to be the best in the business and we envisage a significant rise of demand in Greece,” explained Vassos Efthymiadis, President & CEO of K&NE. “The BRANDT products will perfectly complement our seed business and our crop protection portfolio. Together, we can offer our farmer customers a full line of input products.”
The products in the joint venture will be represented by a sales force of five in Greece. Products will be distributed through a network of retail locations that is currently being established with the help of K&NE.
The KNE BRANDT joint venture will be governed by a board composed of representatives from K&NE and BRANDT. Manuel Gonzalez, president of BRANDT Europe, and Christine Bassaber, BRANDT regional sales director, will represent BRANDT.
For more information, visit www.brandt.co. and www.efthymiadis.gr.