CDS-John Blue Company announced earlier this month that it is transitioning its company name back to John Blue Company, the name under which it was founded in 1886.
For more than a century, the name John Blue has been synonymous with legendary, reliable agricultural products. John Blue is known for being an award-winning pioneer in the agriculture market with a commitment to outstanding design, uncompromising quality and world-class customer service.
“As we continue to grow and evolve with new and innovative products, we remain committed to building on our exceptional reputation,” says Craig Mashburn, director of sales and marketing at John Blue.
“Given our great history, the majority of our customers still refer to us as John Blue Company,” says company CEO Mike Bowman. “When they see the name John Blue on a product, they have an expectation of quality and reliability that goes with that name. Our decision to bring back our original name of John Blue Company is to build on our legacy and connect our name with the positive impressions this name has gained over many years in the markets we serve.”
The name change is effective immediately and will be fully implemented and communicated in the coming months. Taking inspiration from John Blue’s long-standing reputation as “The Pump Company,” a new visual system has been designed that is bold, yet respectful of the company’s history.
“We feel this new look is an accurate representation of what John Blue has been in the past, and where we want to go in the future,” says senior marketing specialist Lauren Sanderson. “We are excited to begin this transition and want to thank all of our customers and industry partners for their continued support.”
Learn more about John Blue Company at www.johnblue.com.
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