AGCO to Establish New Dealership

Published online: Oct 07, 2020 New Products, News
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AGCO Corporation, a global leader in the design, manufacture and distribution of agricultural equipment, announced today its intention to acquire certain assets of Boyd Company of Louisville, Ky. Upon completion of the agreement, AGCO will form AgRevolution, an agricultural equipment dealership providing industry-leading products and support services to the farming community throughout Kentucky and southern Indiana. The new company is expected to begin operating as a wholly owned subsidiary of the equipment manufacturer on Jan. 1, 2021.

AgRevolution intends to operate Boyd’s current dealership locations in Columbia and Mayfield, Ky., and to temporarily share space with Boyd’s construction equipment locations in Hopkinsville, Ky., and Evansville, Ind. AgRevolution leadership is currently identifying additional permanent locations and building a customer-focused staff from current Boyd ag employees and seeking talented new team members.

“The Boyd Company has been honored to serve our ag customers, and we’re very excited that AgRevolution will be providing them uninterrupted customer support throughout this transition,” says Monty Boyd, president and CEO of Boyd Company. “Our top priority during this decision was always ensuring that our customers are well taken care of, and AGCO and AgRevolution will do just that.”

AGCO supports a strong independent dealership network across North America. The launch of AgRevolution is a unique situation and the result of Boyd’s decision to focus on its core heavy construction equipment business and AGCO’s commitment to continue serving customers in the area. Though it will be a wholly owned subsidiary of AGCO, AgRevolution will operate in a manner similar to that of AGCO’s independent dealerships.

“We’re tremendously excited about what AgRevolution will equip AGCO to do for our customers throughout that area and our greater network of dealerships,” says Robert Crain, senior vice president and general manager of AGCO North America. “AGCO is building the most vibrant dealership network in North America. AgRevolution will be part of innovative sales and service initiatives, and will help equip our larger dealership network with new capabilities that will make them more successful. This is a win-win-win for farmers in Kentucky and Indiana, for AGCO, and for our dealers across North America.”

AgRevolution will be led by Stacy Anthony, a successful veteran of the farm machinery industry. In his 30-year career, Anthony has served in leadership positions of dealerships across the U.S. Anthony brings with him experience as a business development expert with responsibilities that include the integration and building of equipment dealerships.

“Stacy Anthony is ideally suited to lead our new AgRevolution business,” says Bill Hurley, vice president of aftersales, customer support and distribution for AGCO North America. “His experiences and talents are exactly what are needed to establish close working relationships with customers, build strong teams and locations, and ensure that AgRevolution will be the area’s top-tier, farmer-focused equipment dealership.”

AGCO manufactures many of the well-known brands that are core components of Boyd’s current agricultural offering, including Challenger, Fendt, Gleaner, Massey Ferguson, Sunflower and White Planters, along with Precision Planting and RoGator and TerraGator application equipment. The establishment of AgRevolution will ensure continued availability of a comprehensive line of new and used agricultural equipment, as well as with uninterrupted product support for customers in the region. 

More details regarding AgRevolution’s leadership team and staff, locations and offerings will be made available in the coming weeks.